The basics of creating a post in Apostle

Learn how to create professional posts on different social media platforms in Apostle.
Written by Stefan Kapteijns
Updated 1 year ago

The main feature of the Apostle platform is creating and scheduling social media posts for employees, dealers, and franchisees to expand your online reach.

In three simple steps, you're ready to start sharing: Create a post, Choose channels, and Publish

Table of contents

Create posts

The basics of a social media post

In the menu on the left-hand side, navigate to Create post. You can immediately start creating a post by adding a topic and description, and an image, video, or file.

Using variations

Employees often have similar networks. To prevent them all from sharing the same post, we made it possible to create variations of one post.

  • Click on Add variation. Three options will appear:
  • Duplicate the post and create variations manually. 
  • Translate the post with the Google Translate engine. (Always check your posts after translating.)
  • Let our Artificial Intelligence (AI) automatically rewrite the same post in different words! 😱 This will generate 5 new post variations without having to write them yourself. (Always check them before sharing.) 

Pro tip: You can select different accounts or pages for each variation of your post. Additionally, you can create separate posts with the right image dimensions and copy for each of the available platforms. Use the pencil icon to name your variation.

Adding and shortening links (with UTM codes)

  • To add a link to your post, you can copy and paste the URL in the text field.
  • Customize the link by clicking on the pencil icon.
  • Click on Add UTM code and fill in the source, medium, and name (e.g. Apostle or Facebook). 
  • Switch on Shorten link and track link clicks if you want to track the link clicks for each brand ambassador.
Pro tip: If you switch on Link Shortening, the platform registers the amount of clicks for each individual brand ambassador under Insights. 

Using multiple images in one post

Creating variations works for both text and images. If you want to share multiple images in one post, we offer four options. First, upload multiple images. Then choose one of the options below. 

  • Share multiple images: Create a carousel post with multiple images.
  • Create separate variations: Create variations and add different photos for each variation.
  • Let your brand ambassadors choose:  Upload multiple images and let your brand ambassadors choose which image they want to use, through their email or mobile app.
  • Create a banner or picture-in-picture: Use our banner creation and compilation features to create multiple images in one post.
Please note: Sharing multiple images in a carousel post does not work for personal Instagram channels

Choosing themes

Label your post based on your content strategy themes and topics. Choose the theme(s) that fits your post best. Labeling your posts will allow you to see how many posts you've created for each theme, in your insights. A perfect way to maintain your strategy and measure your KPIs. 

Haven't created your strategy yet? Learn how to set it up in our strategy article. 

Saving as a draft

To save a post as a draft, click on the bottom of the page on Save as a concept.

    Choose Channels

    Enrolling different people/pages for each variation

    After creating a post, you will have to determine which groups of ambassadors you'd like to share the post on their social media accounts. 

    In the search bar above, you can filter ambassadors for the groups and themes that they're connected to. 

    • Use Random to randomly distribute your variations over the users you have selected.
    • Click Variant #1 to only select people for this specific variation.
    • Click Variant #2 to only select people for this specific variation. 

    Important: If you only created one variation, you will always have to manually select your brand ambassadors. Use the filters, groups, and pages overview to filter and select your users. 

    Customizing your table settings

    To customize the information shown in the table below, click on Table Settings. Select the different factors you want to be shown in the table.  

    Prioritizing posts for specific people

    Clicking on the Prio star to prioritize your brand ambassadors. This way, you will ensure they are the first ones that receive the scheduled post. This only applies to scheduled posts over a longer period of time. 

    Suggesting a post to someone from outside of your organization to share on their social media networks.

    If you want partners from outside of your organization to share your post for just one time, this is how you invite them to share your post. 

    • Click on Email users.
    • Click on Add email addresses.
    • Type the email addresses of your partners in the box below.
    • Click on Proceed and select the email addresses of the partners you've added. 

    Important: This feature is perfect for asking partners, resellers, or other stakeholders to share your post just this once. They will not have to create an Apostle account, but can share directly through their email. 


     Schedule your post

    In the Send screen, you have three options to schedule your post(s):

    • Schedule now: This will send out all notifications to share right away. 
    • Schedule in the future: Set both times to the same date and time to schedule for a fixed time in the future. 
    • [Recommended] Use a time frame: Select a time frame of multiple days, a week, or even a month. The platform will randomly distribute the posts during this time frame. 
    Tip: Use the More options button to exclude weekends, change default posting times, and set an expiration date. These will override the defaults from your team settings. 

    Customizing email subjects, rewards, and optional messages

    In the final steps, you can choose to customize the email subject, add a message, and change the rewards of your post. 

    • Subject: This will change the email subject of your post.
    • Message: This is an optional additional message you can send with your post. This message will not be shared online, but will appear in the email or mobile app of your brand ambassadors. 
    • Reward: You can manually change the sharing rewards for each post you create. If someone from your team shares a post, they will earn these points on the leaderboard. 

    Approving a post before sending

    You can add an additional approval flow to your posting by turning on Assign extra approver before sending.

    • Turn on the switch and select your extra approver. This can be either an admin or a regular user. 
    • Your team member will receive a notification (by email) to approve or reject the post in their Inspiration Wall. Only after this approval, the post is sent to the rest of the team. 
    • If a post gets rejected, you will be notified and are able to change the post based on their comments.  

    Important: If your extra approver does not approve the post, the post will not be sent to your team. 

    Sending a test post to yourself

    Check how your post looks and Send a test email to yourself before sending it to your team. Click the Send a test email button and confirm your request to receive the test post. 

    That's it! You're now ready to start scheduling your posts.  

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